Create an online series that brings the UK to life for overseas audiences aged 18-25, challenging their perceptions of what Britain is all about.
Eight fast-paced episodes, each dealing with a different subject including food, festivals and shopping. The films take you on a whirlwind tour of the UK, introducing you to colourful characters you’ll meet along the way.
As well as being exciting to watch, the films inspired travellers to start planning their own journeys to the UK. Visitor numbers among the target demographic increased by over a million people.