Aberdeen wanted a series of films introducing audiences to British wheelchair tennis legend, Gordon Reid. The challenge was that we only had a few hours with ‘Gio’ to get it all done. It was time to call Mr. White…
The happy ending:
With our big-agency background in sports sponsorship, we know exactly what makes audiences tick. More importantly, we’re used to making the most of available time with talent. From only a few hours of filming, we created 10 pieces of content for distribution across Aberdeen’s social channels – including square format edits, as well as traditional 16:9.