Austria wanted a series of films promoting its ski resorts to UK skiers, but wanted to avoid the brash, shouty approach of ‘Old Advertising’. Mr. White’s pedigree in ski journalism and deep understanding of the travel sector made us the logical choice of partner
The happy ending:
We quickly brought our travel TV experience to bear, finding a bunch of local characters with great stories to tell. Over a series of efficiently-organised shoots, we created 12 films in total – each one creating an emotional connection between audience and destination.