Revlon wanted a longterm production partner to create an asset bank, bringing to life their new ‘Live Boldly’ brand positioning across POS and social. Efficiency and productivity were a key priority – plus the ability to come up with a fresh creative approach for each shoot.
The happy ending:
After creating a bespoke, specialist photography and video team, we used our extensive experience in fashion, beauty and fast-turnaround content, to implement an ongoing programme of ‘content days’ – quickly creating an asset bank of stills / video which supported Revlon’s global ATL.
Phase two of the project will be creating more ‘lifestyle’ content, bringing the brand positioning to life while building emotional engagement with the target audience – driving awareness and brand-preference.