“We need you to create a TVC, a series of idents and a suite of stills… in six weeks,” said our client.
“No problem,” said our producer…
The happy ending:
After taking the brief at the start of December, we concepted, scripted, shot and delivered the first two idents and a collection of stills – all in time for Christmas.
Following the New Year break, we did it all again – this time adding double the number of idents and a TV spot into the mix. Briefed in January, shot at the end of the month, delivered two weeks later. The client loved it.