Vodafone needed a series of films to promote its range of smart devices. They wanted top-notch creative – and they needed the films quickly – but were keen to avoid the expense and time-lag usually associated with a ‘generalist’ agency.
The happy ending:
While these were essentially a series of product explainer films, we wanted them to feel like a series of ‘mini stories’ – with characters crossing over between films, creating an additional layer of playfulness. As well as managing the internal stakeholders, we handled translations for several different markets – even creating the launch animations.