How would you react if you found the hotel or restaurant you’re at has no running water? If your only prospect of quenching your thirst or showering was to buy bottled water, your patience would probably soon wear thin. This was the insight we were asked to bring to life by our friends at Vayner Media, in an awareness film for Water.org and Stella Artois – featuring Matt Damon.
The happy ending:
Mr. White quickly and quietly got on with the job, sourcing a location which we dressed as a hotel, while finding a cast of unsuspecting, thirsty guests. The shoot ran like clockwork – but more importantly it got nearly three million views on YouTube alone, raising awareness for an important cause.